Facebook Acquires an Omnichannel CRM platform Kustomer

Kustomer, an Omnichannel Saas CRM platform reimagining enterprise customer service experiences, is set to join Facebook.

Kustomer was founded in 2015 by Brad Birnbaum and Jeremy Suriel and has so far raised $174 million in venture funding and is backed by leading VCs including; Coatue, Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures, and Social Leverage.

“Throughout the last five years, we have had the opportunity to power the customer experiences of many of today’s most innovative global companies. And we’re just getting started. We are delighted to share with you the next step in our journey and the news that we have signed an agreement to be acquired by Facebook subject to customary regulatory review”, said Brad Birbaum, CEO, Kustomer.

“Once the acquisition closes, we look forward to working closely with Facebook, where we will continue to serve our customers and work with our partners as part of the Facebook family. With our complementary capabilities, we will be able to help more people benefit from customer service that is faster, richer, and available whenever and however they need it–via phone, email, text, web chat, or messaging. In particular, we look forward to enhancing the messaging experience which is one of the fastest-growing ways for people and businesses to engage”. He added.

Earlier this month, Snap announced its acquisition of Voca.ai , a startup creating AI-based voice agents for call centers, meaning Facebook is not the only social media company making acquisitions to improve its customer service features.

Terms of the deal are yet to be disclosed.