After expanding to Saudi Arabia earlier this year, Trella, the Cairo based trucking marketplace has now expanded its operations to Pakistan.
Founded in 2019, Trella connects shippers and carriers through its marketplace making trucking efficient, reliable, and convenient. The company managed to make it to the YCombinator 19 batch as well as raise seed funding thereby helping it to acquire Trukto.
Trella’s Pakistani operations will be led by Saim Chaudhary who was previously with Uber Pakistan. He set up and launched Uber Auto, and supported the launch of Uber Moto too. He joined Trella this year and helped with its launch in Saudi. According to Saim Chaudhary, Trella aims to bring efficiency in the highly fragmented trucking industry in Pakistan and to be the largest digital end-to –end logistics provider in Pakistan